Ferrari Luce memes have been all over my feed because Ferrari finally unveiled its first EV and the internet reacted like someone served espresso in a paper cup. People aren’t just debating “electric vs gas” — they’re obsessing over the vibe shift: the soft, rounded exterior, the minimalist interior that reads suspiciously like a premium smart appliance, and the price tag that makes your bank account leave the group chat.

The funniest part is how quickly Ferrari EV memes turned into a group roast with two recurring lines: this doesn’t look like a Ferrari, and why does it cost the same as a small zip code.


The Price Tag Became The Punchline
A huge chunk of Ferrari Luce memes are basically sticker shock rendered as art. Not “wow, expensive,” but “wow, this price has spiritual consequences.” The jokes read like people entering the five stages of grief, except all five stages are “for $640,000?”

And once the internet decides the price is the main character, everything else becomes supporting comedy: “I was excited,” “I saw the number,” “I am now a caveman smashing my keyboard.”
Why it matters: luxury brands can survive polarizing design. What they can’t survive is the public feeling like the luxury is no longer legible. When people can’t see what they’re paying for, the memes don’t just mock the product — they question the entire category.
Ferrari EV Memes: The Interior Looks Like An Air Fryer UI
The interior discourse is brutal because it’s so specific. It’s not “bad.” It’s “why does this look like something I tap to preheat chicken nuggets.” Once someone made the air-fryer comparison, it was over. You can’t unsee it, and the internet will not let you unsee it.


This is the danger zone for any EV reveal: minimalism can read futuristic, or it can read “we removed buttons and called it innovation.”
The Shape Wars: Multipla, Prius, And Other Forbidden Names
Then came the design comparisons, which is how car meme culture shows love: by choosing the most disrespectful cousin in the family photo.
People are editing the proportions toward infamous oddballs, or just posting deadpan “here’s a Prius” energy like it’s a mic drop. The joke isn’t that it’s literally those cars. The joke is that the silhouette is close enough for the internet to start sharpening knives.



And to be fair, “it looks like a normal EV crossover from the side” is the exact criticism Ferrari never wants to hear, because the whole point is being unmistakable.
The “This Needs A Slot-Car Track” Era
A separate lane of Ferrari Luce memes is pure physical comedy: treating the car like a toy you flip upside down to find the battery compartment. It’s the internet trying to cope with the fact that a supercar badge is now attached to a charging routine.

It’s not even anti-EV. It’s anti-identity crisis. People want Ferrari electrified, but still feral.
Nostalgia vs The New Reality
Some of the sharpest memes compare the old internal combustion fantasy (sleek car, supermodel energy, cinematic menace) to the new electric reality (polite design, quiet power, vibes that feel… corporate). It’s less “this is bad” and more “this is not what my brain associates with Ferrari.”

Then there’s the “blocky villain jawline” roast lane, which is exactly as specific as it sounds and exactly what happens when the internet decides a design language has a face.

The Big Dramatic Final Boss Jokes
Once memes reach Star Wars territory, you know the roast has matured. At that point, the car isn’t just a car. It’s a character making a moral choice.

And the doomsday cartoon lane is the closer: the idea that the Luce is the next “boomer design” casualty in the EV wars, as if the Grim Reaper is personally auditing bad proportions.

If you want more Thunder Dungeon fun after the prancing horse entered its quiet era, enjoy Internet Car Memes That Went Too Far, Jaguar Commercial Memes That Started A War, and Tesla Memes With Horrible Timing.
Alex Thompson writes about internet culture like it’s a competitive sport, but becomes a full-time design critic the second a $640K car looks like an appliance.