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23 Bad Logo Redesigns That Prove Change Isn’t Always Good

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Worst logo redesigns

I remember when a local bookstore I loved decided to update its charming, classic logo to something that looked like a minimalist's unfinished sketch. Suddenly, the cozy place I'd frequented felt oddly impersonal. It seems some companies believe a new logo will miraculously solve their problems, overlooking that not every redesign is a stroke of genius. If you've ever stared at a brand's new emblem and wondered what they were thinking, these worst logo redesigns will resonate.

This collection showcases 23 instances where companies took the plunge with a new logo, only to find themselves swimming against a tide of public criticism. The images highlight how a logo design can shift from iconic to infamous overnight, serving as a masterclass in logo design fails. Each photo delves into the missteps of bad logo redesigns, illustrating how even well-intentioned updates can backfire spectacularly. From overly simplistic designs that strip away brand identity to convoluted images that leave audiences baffled, these controversial logo changes underscore the risks of fixing what wasn't broken. It's a visual journey through branding blunders that sparked debates and, in some cases, prompted a hasty return to the drawing board.

petco BEFORE petco.
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DISCORD Discord
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WARNER BROS.
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reddit
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Revolut » Revolut facebook. » FACEBOOK
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SONIC SONIC
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Staples.
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Tropicana
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mastercard
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After scrolling through these questionable branding choices, you likely found yourself both amused and perplexed. The images offered a mix of disbelief and nostalgia, reminding you of the original logos that perhaps should have been left untouched. It's been an eye-opening exploration into how not all change leads to progress, especially in the world of design.

If these logo misadventures piqued your interest, there's plenty more to discover on Thunder Dungeon. Dive into other galleries featuring design fails that went viral, explore the lighter side of marketing mishaps, or laugh at more branding blunders that missed the mark. Whether you're a design enthusiast or just enjoy a good chuckle at corporate missteps, we've got a trove of content to keep you entertained.

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Posted by Roy R. About the author

Roy has been one of the internet's meme tastemakers for more than a decade. He and Phil started Thunder Dungeon in 2012 by posting the stuff they found funny, and it grew into viral photo and video creations, one of the largest meme community apps and one of the best sites for daily meme content. If you've spent any time online, you've probably laughed at one of his memes.

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