Bad logo redesigns

I recall seeing a famous brand’s “updated look” and thinking: “Wait, is that the final draft or a first concept doodle?” If you, too, question why some companies pay for brand refreshes that appear hastily hashed out, these bad logo redesigns might confirm your suspicions. Because apparently, few things unite the internet faster than a baffling new emblem that nobody asked for.

In these 26 images, you’ll see comedic reworks of iconic logos, shining a not-so-flattering light on brand decisions that missed the mark. Each depiction captures that jarring moment fans realized their beloved, recognizable design was replaced with something… well, underwhelming. Some revolve around comedic brand rebrands that boggle the mind—like trading a well-defined symbol for a meaningless scribble. Others highlight questionable new logos where color palettes or font choices evoke the sense of a budget-level clip art spree. As you scroll, you’ll spot references to comedic design disasters, those fiascos that had fans unleashing scathing comments on social media. You might wonder if the design teams ironically succeeded in generating conversation at any cost. The meltdown is almost predictable: outraged loyalists, baffled marketing gurus, and unimpressed casual observers all converge to roast the new graphic. Some brand owners later revert or “tweak” their changes, but by then, the comedic damage is done. Ultimately, this collage underscores that creativity doesn’t always yield improvement—particularly if the design brief read, “make it simpler,” with zero nuance. The comedic silver lining? We can at least gather for a collective facepalm and realize that brand identity should, in theory, preserve a brand’s essence, not strip it into lazy geometry and a questionable color gradient.

Once you finished examining these transformations, you likely felt mild relief that your beloved local café or personal side hustle didn’t endure such a questionable pivot. Each redesign hammered home how even big-name companies can flop, leaving fans to lament the lost charm of a more familiar emblem.

If these comedic brand overhauls piqued your curiosity, you might check out additional meme sets on marketing blunders, comedic corporate fails, or questionable modern design trends that prove not every “sleek update” stands the test of time. Because, evidently, poor decisions in a boardroom can spawn an internet’s worth of mockery.