Bad Luck Brian (Kyle Craven): This photo was turned into a meme after Ian Davies uploaded a yearbook photo of his friend Kyle Craven to Reddit with the caption “Takes driving test .?.?. gets first DUI” in January 2012. Apparently, before taking the photo, Kyle rubbed his face with a sweater to make it red and adopted an obnoxious smile. The meme is generally used to describe a variety of unlucky, embarrassing, and tragic events.